Kieran Duffey
How we achieved a 272.39% increase in organic search traffic
Following a SEO roadmap, Kieran Duffey now has Australia wide reach, is growing exponentially, and is one of the top copywriters in Australia.
Client Results
+169.10%
increase in website visitors+272.39%
increase in organic search traffic+328.94%
increase in the conversion rateMar 15 – Nov 15, 2022 vs Mar 15 – Nov 15, 2021
Backstory:
Kieran Duffey (Owner of his brand) suffered from the number 1 problem for a copywriter - that ‘you can only write so quickly’ and was time poor. Thus, he approached SEO Focused for SEO services.
Kieran Duffey (already knowledgeable in SEO) was doing SEO but with time constraints knew he was not maximising his SEO results. So Kieran knew he needed to leverage by outsourcing.
The Challenge:
- Great outsourcing knowledge but previous bad experiences
- Decent reach in local city but not Australia wide
- Links virtually non-existent through a result of Kieran Duffey being time poor and unable to build ongoing webmaster relationships that could prove lucrative long-term
- No landing pages created for main Australian cities/towns which was needed to achieve a great Australian reach
- Low domain authority and low trust flow which could only be changed through effective and high-quality SEO
Strategic SEO Plan:
Elimination of guesswork and instead Kieran Duffey following a SEO Roadmap developed by SEO focused, only concentrating on what was important, driving increased targeted traffic to Kieran Duffey.
SEO Campaign at work:
- Analysis of key target Australian cities/towns with adequate search volume for Kieran Duffey’s copywriting service
- Execution of chosen Australian city/town location pages – importantly the pages are built with 90 to 95% unique content/image alt tags as well as being on-page optimised
- Strict step-by-step adherence to the SEO roadmap – as this is a highly strategic document that keeps all SEO-related activities on track - eliminates errors and streamlines decision making. Essentially it’s a high-level checklist but much more
- Prioritisation of SEO activities that will bring most results - namely high-quality content (controlled by Kieran Duffey) and reputable backlinks that are supported by high-value metrics
- Continual refinement of SEO strategy based on output from analytics tools/standards that drive actionable decisions
Organic traffic increased by 272.39% during the first active months of SEO
(March – November 2022)
(Organic traffic trends continue to increase month-over-month.)
Problem-solving content:
Sounds obvious that any content should solve a problem or problems, but the average brand is busy and therefore content intended to solve problems, may miss the mark completely.
Creating problem-solving content starts with noticing an issue and identifying the root cause – because only when we’re right at the root can we create effective content that will resonate.
The content-type chosen is also important for problem-solving content – so not all content will be suited to a blog post and therefore we need to consider all the various types.
Different types of content to consider are emails, social media, guides, eBooks, videos, webinars, blog posts, and more.
Reviews from our Clients
For SEO Focused, we’re all about you. So your needs come first. We’re here for you every step of the way. Let’s do this together.
"Kieran was totally upfront with us at the start and told us the results would take time and they did. But over time, our revenue grew substantially and continues to grow year-on-year. Thank you SEO Focused!"
"We kept hearing about the benefits of SEO, but it was SEO Focused that won our business due to their ability to explain everything difficult using simple logic. We’re very happy with everything they have done for us!"
"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about SEO Focused is their ability to communicate flawlessly in every situation. Just awesome!"
"Kieran from SEO focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"
"I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to SEO Focused. And oh boy our business has never looked back since, growing exponentially each year!”
"We wanted highly strategic and once we got a few weeks into our link building campaign with SEO focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"
"From the first moment I spoke to SEO Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."
"Kieran from SEO Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "
"Kieran was totally upfront with us at the start and told us the results would take time and they did. But over time, our revenue grew substantially and continues to grow year-on-year. Thank you SEO Focused!"
"We kept hearing about the benefits of SEO, but it was SEO Focused that won our business due to their ability to explain everything difficult using simple logic. We’re very happy with everything they have done for us!"
"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about SEO Focused is their ability to communicate flawlessly in every situation. Just awesome!"
"Kieran from SEO focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"
"I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to SEO Focused. And oh boy our business has never looked back since, growing exponentially each year!”
"We wanted highly strategic and once we got a few weeks into our link building campaign with SEO focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"
"From the first moment I spoke to SEO Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."
"Kieran from SEO Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "
Success Page Results:
The SEO roadmap was key to success, only focusing on what mattered. It resulted in conversions increasing by 328.94%, driving up revenue substantially, allowing Kieran to reinvest back into his business, and then grow even more. Kieran Duffey now has Australia wide reach with his copywriting service and is working towards his goal to becoming one of Australia’s top copywriters.
After 8 months following a SEO Roadmap during a long-term SEO campaign with SEO Focused, Kieran Duffey has:
- Increased conversions by 328.94%
- Ranked all targeted keywords on page 1
- Achieve a ROI of 557.76%
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