How we achieved a 600.56% increase in organic search traffic
The overall strategy boiled down to “creating the best page on the internet to represent the query” – exactly what Google is looking for.
Feb 12 – Aug 12, 2019 vs Feb 12 – Aug 12, 2018
InVideo is a powerful, online video editor that sells a subscription service to customers.
They approached SEO Focused with clear cut goals and objectives:
• Increase organic visits to the website via organic search
• Increase overall SEO rankings for their sales keywords, specifically for the keyword “create Facebook video ads”
• Increase their overall organic sales revenue
Create beautiful + fast + contextual landing pages and explode organic traffic growth for inVideo with 100% white hat and high-quality link building, driven by authority and high value.
(Organic traffic trends continue to increase month-over-month.)
Understanding the audience through a customer-centric approach – done through creating customer personas and mapping the content in line with the customer’s journey.
Knowing who we’re talking to and the content to craft at which stage of the buying cycle – executed with content that is relevant - sparks interest and hits different touchpoints.
Integrating the content marketing campaign with SEO – so users come first but the copy needs to be optimised for Google otherwise you risk creating great content that never gets found.
Overall not producing generic content for a wider audience but rather focused content that will resonate and convert better.
For SEO Focused, we’re all about you. So your needs come first. We’re here for you every step of the way. Let’s do this together.
"I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to SEO Focused. And oh boy our business has never looked back since, growing exponentially each year!”
"We wanted highly strategic and once we got a few weeks into our link building campaign with SEO focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"
"From the first moment I spoke to SEO Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."
"Kieran from SEO Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "
"Kieran was totally upfront with us at the start and told us the results would take time and they did. But over time, our revenue grew substantially and continues to grow year-on-year. Thank you SEO Focused!"
"We kept hearing about the benefits of SEO, but it was SEO Focused that won our business due to their ability to explain everything difficult using simple logic. We’re very happy with everything they have done for us!"
"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about SEO Focused is their ability to communicate flawlessly in every situation. Just awesome!"
Again, it must be noted that inVideo were spending close to USD 20,000 per month on link building. This is around the ballpark figure for most big companies when it comes to their link building activities. It’s a huge part of ongoing SEO growth and inVideo spent a lot of resources on it which is why they’ve got such incredible results.
These graphs show you the power of link building.
So after 6 months during a long-term SEO campaign with SEO Focused, inVideo (from link building alone) has:
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