inVideo
How we achieved a 600.56% increase in organic search traffic
The overall strategy boiled down to “creating the best page on the internet to represent the query” – exactly what Google is looking for.
Client Results
+354.72%
increase in website visitors+600.56%
increase in organic search traffic+423.88%
increase in the conversion rateFeb 12 – Aug 12, 2019 vs Feb 12 – Aug 12, 2018
Backstory:
InVideo is a powerful, online video editor that sells a subscription service to customers.
They approached SEO Focused with clear cut goals and objectives:
• Increase organic visits to the website via organic search
• Increase overall SEO rankings for their sales keywords, specifically for the keyword “create Facebook video ads”
• Increase their overall organic sales revenue
The Challenge:
- Competitive market meaning results would take time
- Multiple issues with inVideo’s on-page SEO
- Problems with structured data and schema markup
- Deep-dive into their analytics showed poor click-through rates namely through a lack of persuasive content
- Keywords incorrectly used on website pages
- Not all content fulfilled user intent
- Landing pages not developed in line with best practices
Strategic SEO Plan:
Create beautiful + fast + contextual landing pages and explode organic traffic growth for inVideo with 100% white hat and high-quality link building, driven by authority and high value.
SEO Campaign at work:
- Analysis of all the different ways a searcher might be looking for this information – including what order it is presented in
- Implementation of technical content changes + adding in the structured data and optimisation of the on-page SEO according to a checklist - before beginning the link building campaign
- Sourcing of the right links according to the industry and the competitors that inVideo was facing and up against
- Acquiring the highest quality links with the best metrics to maximise results - specifically links with a DR 30 to DR 80+ - spam score of less than 5% - and a minimum organic traffic of 1000
- 150 to 250 links/month were built with a budget of $20000 USD per month – getting their DR from 50 to 80. So overall the investment was decent but needed to get the results
Organic traffic increased by 600.56% during the first active months of SEO (February – August 2019)
(Organic traffic trends continue to increase month-over-month.)
Problem-solving content:
Understanding the audience through a customer-centric approach – done through creating customer personas and mapping the content in line with the customer’s journey.
Knowing who we’re talking to and the content to craft at which stage of the buying cycle – executed with content that is relevant - sparks interest and hits different touchpoints.
Integrating the content marketing campaign with SEO – so users come first but the copy needs to be optimised for Google otherwise you risk creating great content that never gets found.
Overall not producing generic content for a wider audience but rather focused content that will resonate and convert better.
Reviews from our Clients
For SEO Focused, we’re all about you. So your needs come first. We’re here for you every step of the way. Let’s do this together.
"I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to SEO Focused. And oh boy our business has never looked back since, growing exponentially each year!”
"We wanted highly strategic and once we got a few weeks into our link building campaign with SEO focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"
"From the first moment I spoke to SEO Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."
"Kieran from SEO Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "
"Kieran was totally upfront with us at the start and told us the results would take time and they did. But over time, our revenue grew substantially and continues to grow year-on-year. Thank you SEO Focused!"
"We kept hearing about the benefits of SEO, but it was SEO Focused that won our business due to their ability to explain everything difficult using simple logic. We’re very happy with everything they have done for us!"
"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about SEO Focused is their ability to communicate flawlessly in every situation. Just awesome!"
"Kieran from SEO focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"
Success Page Results:
Again, it must be noted that inVideo were spending close to USD 20,000 per month on link building. This is around the ballpark figure for most big companies when it comes to their link building activities. It’s a huge part of ongoing SEO growth and inVideo spent a lot of resources on it which is why they’ve got such incredible results.
These graphs show you the power of link building.
So after 6 months during a long-term SEO campaign with SEO Focused, inVideo (from link building alone) has:
- Increased organic traffic going from roughly 200000 per month to 1200000 -1500000 per month
- Seen multiple keywords being registered monthly
- Ranked over 50000 keywords in the top 10 and many in the top 3
Get a FREE SEO audit for your website!
We will give you a true assessment of your website totally free of charge